Ad variations troubleshooting

If you don’t see any custom product pages available during ad creation

If you receive a message that no custom product pages are available, it may mean you haven’t yet created any in App Store Connect or that the pages you’ve created haven’t been approved. You may also see this message if the custom product page you created has been deleted from App Store Connect.

Sign in to App Store Connect to create a new custom product page or to check your previously created pages.

If you can’t select the
Create Ad button

This happens when you’ve already already created 35 custom ads within your ad group.

If your ad is unsupported

Creative Sets ad variations are no longer supported by Apple Search Ads. Though you may see these ads listed on your Ads dashboard, they can’t run on the App Store. You can view historical data for Creative Sets ad variations, but their status will appear as Unsupported until you remove them from your account.

If your ad is on hold

An ad variation created from a custom product page may be on hold for the following reasons:

  • If the custom product page contains assets that aren’t compatible with an ad group’s country, region, or targeted device, the ad variation can’t run. Once assets are updated in App Store Connect, the ad will be paused until you activate it.
  • If the custom product page has been disabled in App Store Connect, the ad variation can’t run. Once the page is reenabled in App Store Connect, the ad will be paused until you activate it.

If you receive an error during campaign or ad
group duplication

Your ad variations may be incompatible with the new destination campaign because of differences in language for the countries and regions associated with the campaign. Consider localizing the custom product pages for the countries and regions your campaign is set to reach.

If you’re testing
app icons

You may see a different icon in your ad variation preview if you’re running a product page optimization test. The icon that appears in your ad in search results will match the icon that appears on its accompanying custom product page.

If the custom product page you selected uses both landscape and portrait assets

There may be issues rendering your ad variation because ads can only use all landscape or all portrait assets. So your ad may default to using either portrait or landscape assets, depending on the first asset to appear in your custom product page.