If the card associated with your Apple Search Ads account has been declined
If a charge to your credit or debit card is declined for any reason, Apple Search Ads will pause your ads and attempt to charge the same card again within 48 hours of the declined transaction. Your ads won’t run until issues with your card are resolved.
If you add a replacement credit or debit card to your account, we’ll charge the replacement card within 24 hours from the time the credit card information is updated. Note that we can’t manually run charges upon request.
Once the transaction is authorized, your ads will become eligible to appear in App Store search results again.
Your updated card can be charged within 24 hours, and your ads may be eligible to appear on the App Store.
Note that you may have only one active credit or debit card at a time for your account. You can change your card information only three times within a 24-hour period.
If you receive a charge for $1 (U.S.)
A $0 or $1 (U.S.) charge on your bill indicates a temporary authorization request was sent to your card issuer to ensure that your card is valid. The charge should be removed from your account automatically by your bank, usually within 14 days. Apple Search Ads can’t remove it. Contact your card issuer if a temporary authorization isn’t removed.
If you receive install charges more than 30 days later
Downloads of your app onto user devices are counted within a 30-day conversion window. The window starts when a user engages with your ad and ends when the user installs (downloads) your app, within a 30-day period. It may take up to 10 days for all charges to be processed and reflected in your dashboard.
If you receive multiple charges from different Apple entities
Charges are processed every $500 (U.S.) or seven days, according to each legal Apple entity associated with where your ads appeared.
If, for example, you’re based in Australia but run a campaign in the U.S. and UK, multiple charges will be itemized on your billing summary to account for every country and region where your ads appeared. Depending on where your ads run, you may see up to a total of five separate charges at one time, but they won’t exceed your $500 (U.S.) threshold. Advertisers in Russia should receive invoices from Apple Distribution International Ltd. only.
Note that if you plan to run ads on the App Store in multiple countries and regions, you should notify your credit card company to ensure that there will not be any issues processing foreign transactions.
If you think you’ve found a billing error
If you suspect a billing error in your account, please contact the Apple Search Ads team.