The sample invoice above is for reference only and may not represent the invoice you
receive. The following are elements you should see on all of invoices:
In the upper-left corner of your invoice, you’ll see the Apple billing entity associated with your Apple Search Ads account. For example, you may see Apple Distribution International Ltd.
In the upper-right corner of your invoice, you’ll see details including the Document Number and Document Date for the invoice.
Your company information will appear on the left side of your invoice, and is based on what you entered on the Business Details page of your Apple Search Ads account.
In the Charge Details section of your invoice, you’ll see transaction dates for each campaign that’s running and accruing charges.
You’ll see an Ad Model column in the Charge Details section of your invoice. The ad model reflects the pricing structure and ad placement type associated with the ads you’re running on the App Store. Depending on the ads you’re running for your app, you may see one or more of the following:
- CPI-KW: Cost-per-install (CPI) pricing for ads in App Store search results. This applies to Apple Search Ads Basic accounts only.
- CPT-KW: Cost-per-tap (CPT) pricing for ads in App Store search results. This applies to Apple Search Ads Advanced accounts only.
- CPT-TT: Cost-per-tap (CPT) pricing for ads on the App Store Today tab. This applies to Apple Search Ads Advanced accounts only.
- CPT-ST: Cost-per-tap (CPT) pricing for ads on the App Store Search tab. This applies to Apple Search Ads Advanced accounts only.
- CPT-WB: Cost-per-tap (CPT) pricing for ads on App Store product pages — while browsing. This applies to Apple Search Ads Advanced accounts only.
Invoice totals compared to spend in your
Keep in mind that the amount you see charged on your invoice may differ slightly from the spend shown on your dashboards within Apple Search Ads. This is because your credit card is billed according to UTC, while your account uses your selected time zone. Note that Apple Search Ads doesn’t charge fees for credit card transactions, but credit card carriers may charge you foreign transaction fees. Please contact your credit card provider to find out if foreign transaction fees apply. Apple Search Ads will not reimburse or issue credits for charged foreign transaction fees.
If you believe your Apple Search Ads account should not be spending because all of your campaigns are paused, make sure you don’t have any Apple Search Ads Basic app promotions running. If you used both Apple Search Ads Advanced and Basic at any point, it’s possible that what appears to be a billing issue is actually an app promotion that was never paused.
Learn about solving billing issues