Duplicate campaigns

Save time and accelerate Apple Search Ads Advanced campaign launches

Apple Search Ads Advanced lets you quickly duplicate existing campaigns for different audiences, seasonal promotions, or new markets. Duplication can help you get ads up and running faster than if you create new campaigns from scratch.

How to duplicate campaigns

  1. Go to your Campaigns dashboard and select the campaign you want to copy. Note that ad placement is fixed for campaign duplication. Search results campaigns can only be duplicated as search results campaigns, and Search tab campaigns only as that type.
  2. Choose Duplicate from the Actions menu.
  3. Choose a campaign name, check or adjust countries and regions, and set a budget and daily cap.
  4. Include or remove ad group keywords and negative keywords, campaign negative keywords, and Creative Sets.
  5. Set your campaign’s status to Pause or schedule it to start on a specific date so you can review and refine campaign and ad group settings before your ads run.
  6. Click the Duplicate button.
Duplicate campaign overlay

Once the duplication process is complete, your new campaign will appear in the list on your Campaigns dashboard. From there, you can make any adjustments needed, including entering budget order and invoice details, if applicable.

It’s important to keep in mind the following when duplicating campaigns:

  • If you don’t include keywords in your new campaign but you have Search Match on for select ad groups, only those ad groups will serve ads. If Search Match is turned off for all ad groups, your campaign will not serve ads. Either add keywords or turn on Search Match after you duplicate the campaign.
  • Duplicated keywords and negative keywords will retain their original status and match type. You may adjust these after duplication.
  • Creative Sets ad variations are app-specific and language-specific. If you have sets in your original ad groups, they’ll be shared if your new campaign uses the same promoted app and countries and regions. If these selections are changed, Creative Sets may not be shared.
  • If your original campaign used location refinements for a single country or region, they’ll be lost if you change the country or region associated with your new campaign.
  • Your budget will default to the amount set for your original campaign. You can keep your existing budget or increase it any time. If you want to decrease it, you can do so during the duplication process or before your new campaign’s start date. If you set your campaign to Pause, you can lower your campaign’s budget only before you click the Duplicate button. If you schedule a later start date, you’ll be able to lower the budget anytime before that date. You can’t decrease your budget after your campaign’s start date.

If you’re experiencing issues when trying to duplicate campaigns

Duplication may fail if more than 200 unique items were skipped during the duplication process. These items may include invalid keywords and settings.

Ad group keywords, ad group negative keywords, and campaign negative keywords are skipped during the duplication process if your bid amount for a keyword isn’t valid in the new campaign. If your keyword bid amount is higher than your budget in the destination campaign, your keyword won’t duplicate. Adjust your budget or bid amount, and try again.