Use Creative Sets

Align ads with specific Apple Search Ads Advanced search results ad group themes or audiences

Within your Apple Search Ads Advanced search results campaigns, you can use Creative Sets to make new ad variations that tie in to your ad group keyword themes or audiences. Each set includes screenshots and app previews you select from your App Store product page.

Creative Sets setup page

Why add Creative Sets

More ad variations

Creative Sets enables you to leverage additional App Store assets to create more ad variations for search results campaigns. These will run in addition to the current image and text ads that Apple Search Ads automatically creates for your app. You can have up to 20 ad variations per ad group with Creative Sets.

Improved ad performance

Align relevant groups of screenshots and app previews to specific ad group keyword themes or audience refinements such as gender, age, or location.

Ensure best results

Apple Search Ads intelligent automation optimizes to show the creative achieving the strongest customer response.