Link App Store Connect accounts

If you want to promote an app with Apple Search Ads, you must link to an App Store Connect account

You can link App Store Connect accounts to Apple Search Ads when you first create your account or when you create new campaign groups. If you have multiple App Store Connect accounts, you can link each one to your Apple Search Ads account to promote the associated apps. Or, if you have an agency account, you can create separate campaign groups for your clients and link them to each client’s App Store Connect account.

Linking your App Store Connect account to your Apple Search Ads Advanced account lets you promote apps to the additional customer types “Returning users” and “Users of my other apps.” If you don’t link to an App Store Connect account, you won’t be able to promote an app with Apple Search Ads.

How to link to App Store Connect in Apple Search Ads Advanced

  1. Sign in to your Apple Search Ads Advanced account to go to your Campaigns dashboard.
  2. Click the down arrow at the top left of the screen above Campaigns.
  3. Click Settings
  4. Link your Apple Search Ads Advanced account or campaign group to the correct App Store Connect accounts.
  5. After the accounts are linked, clear your web browser cache and sign in again.

How to link or unlink App Store Connect accounts in Apple Search Ads Basic

  1. Sign in to your Apple Search Ads Basic account to go to your dashboard.
  2. Click the Edit Linked Accounts link in the upper-right corner.
  3. Select the App Store Connect accounts you want to link or unlink.
  4. Click Save.

Note that the App Store Connect Legal Account Holder, App Manager, Admin, or Marketer must hold either the Account Admin or Campaign Group Manager role to link the App Store Connect account to Apple Search Ads.