Understand dashboards and settings
Account Settings page
To access the Account Settings page of your Apple Search Ads Advanced account, sign in and click your name at the top right of any page. From the menu that appears, click the Settings link.
From the Account Settings page, you can:
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Create a new Apple Search Ads Advanced account.
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View a list of your existing Apple Search Ads Advanced accounts.
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Edit your account settings, including your account information, other users, and payment information (if you’re an Account Admin).
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Access the Documents page if you’ve added mainland China to a campaign. On this page, you can submit your app and business for approval to run ads in mainland China — and check the status of your request.
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See your Change History for activity on your account.
Campaigns dashboard
The Campaigns dashboard is the first page you see when you sign in to your Apple Search Ads account. Alternatively, you can access your campaigns list by choosing your account name from the Account menu at the top right of the page.
From the Campaigns dashboard, you can:
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See a list of your campaigns and campaign history.
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Create new campaigns.
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Pause, activate, or remove campaigns.
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Edit your daily budget.
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Sort and filter your data.
Ad Groups dashboard
The Ad Groups dashboards displays a list of all the ad groups in a campaign. To reach the Ad Groups dashboard, click a campaign name on the Campaigns dashboard.
From the Ad Groups dashboard, you can:
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See a list of your campaign’s ad groups and change history.
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Create new ad groups.
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Pause, activate, or remove ad groups.
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Sort and filter your data.
All Keywords dashboard
You can access a search results campaign’s All Keywords dashboard by clicking the campaign name on the Campaigns dashboard.
From the All Keywords dashboard, you can:
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See all your keywords and their performance metrics across all your ad groups.
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See enabled keywords, removed keywords, and all keywords by adjusting the View option on the right side of the screen.
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Add, pause, activate, or remove keywords.
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View search terms and negative keywords on their respective tabs.
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Sort and filter your data.
Note that this view doesn’t include search terms that have been matched to your ad by Search Match. For a comprehensive view of search term performance, including Search Match, go to the Search Terms tab.
Search Terms tab
The Search Terms tab is accessible from the All Keywords dashboard in each search results campaign and the Ad Group Keywords dashboard in each ad group. The tab gives you valuable insights into all your keyword and Search Match performance metrics for that particular campaign or ad group.
From the Search Terms tab, you can:
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View key metrics and performance, such as search terms that led to impressions, taps, and conversions.
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Discover the search queries that Search Match has automatically matched to your ads, and view their performance.
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Add search terms as keywords or negative keywords by selecting them from the list of terms within the Search Terms tab and choosing your desired action from the Actions menu.
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Sort and filter your data.
Negative Keywords tab
The Negative Keywords tab is accessible from the All Keywords dashboard in each search results campaign and the Ad Group Keywords dashboard in each ad group. From the Negative Keywords tab, you can:
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View your negative keywords.
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Add or delete negative keywords to the campaign or specific ad group.
Ad Group Keywords dashboard
To get to the Ad Group Keywords dashboard, click the name of the search results ad group from the list. Here, you can:
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See all your keywords and their performance metrics across an ad group.
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Add keywords, search for more keywords, and view and add recommended keywords.
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Edit any keyword’s maximum cost-per-tap (max CPT) bid.
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View search terms and negative keywords on their respective tabs.
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Sort and filter your data.
Ads dashboard
The Ads dashboard is accessible from the Ad Group Keywords dashboard within search results and Today tab ad groups. Here, you can:
- See current and historical performance data for all of your search results ad variations and Today tab ads.
- Create and remove ad variations and Today tab ads.
- Edit an ad variation’s or a Today tab ad's name.
- Change the status of an ad variation or Today tab ad.
How to customize and filter data in your dashboards
Your Campaigns dashboard automatically shows your campaigns, their statuses, IDs, app name, and a selection of metrics. Your Ad Groups and All Keywords dashboards will show your ad groups, their statuses, IDs, and performance metrics. The Search Terms and Negative Keywords tabs provide additional metrics.
To customize your performance metrics view on any dashboard or tab, click the blue “Edit columns” link on the top right of the table. A drag-and-drop feature lets you move items back and forth between the Hidden section and the Shown section.
To filter the data that appears in your dashboard, click the Filters menu and select from general, performance, and advanced options. You can apply up to 20 filters and save individual and combinations of filters for future use.
How to search by campaign, ad group, and more
Within your main account dashboards, you can use the search field in the middle of the page to find specific campaigns, ad groups, keywords, and more. Search for any of the following on the appropriate dashboard or page, and press Return to see the results:
- Campaigns dashboard — Search by campaign name or campaign ID.
- Ad Groups dashboard — Search by ad group name or ad group ID.
- All Keywords dashboard — Search by keyword or keyword ID.
- Ad Group Keywords dashboard — Search by keyword or keyword ID.
- Search Terms tab — Search by search term.
- Negative Keywords tab — Search by negative keyword or keyword ID.
If you have eight or more campaign groups set up in your account, you can also search for specific campaign groups. In the upper left corner of any page, click your campaign group name to open the menu and search field. As you enter a campaign group name or ID in the search field, associated campaign groups will automatically appear in the menu. If you have seven or fewer campaign groups, you’ll see a list of them in the menu, and the search field won’t appear.
Change History
Your Change History gives you a record of changes to your account, who made the changes, and when.
Click the Change History icon from the following pages:
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Account Settings: Shows your account and campaign group changes, along with changes to API access authorizations.
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Campaigns dashboard: Shows your changes to each campaign, including campaign settings, ad group, max CPT bid amount, and keyword changes.
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Ad Groups dashboard: Shows you all changes to your ad group settings, max CPT bids, keywords, negative keywords, and keyword status.
Activity is listed in chronological order, and you can filter by what was changed — account, campaign, ad group, and so on, or the activity — created, added, deleted, and so on. Max CPT bid changes will display both the previous and new bid amounts.
When bulk changes have been made to keywords, negative keywords, or max CPT bids, the first 50 changes are shown on the screen and you have the option to download a spreadsheet listing all changes.
Note that access to Change History depends on user permissions. For example, if you’re a Campaign Group Manager, you’ll only see changes made to your campaign group in the account.
How to view deeper performance insights
In addition to the at-a-glance performance snapshots in your main account dashboards, you can view and compare key performance metrics on the Charts dashboard within any campaign or ad group.
You can also explore account-wide data using our analytics engine. Insights (beta) helps you make more informed decisions by better understanding the total impact of all of your campaigns, across ad placements. Use Insights (beta) to see detailed data as bar graphs, line charts, and more, visualizing the metrics that matter most to your business goals.