about Apple Search Ads Certification

Fast-track your Apple Search Ads
Advanced expertise

For comprehensive training that’ll help you become a better app marketer, we offer Apple Search Ads Certification. Our curated eight-lesson course empowers you to take your skills and campaign performance to the next level.

By completing our self-paced training, you’ll be able to:

  • Build proficiency in Apple Search Ads Advanced.

  • Learn best practices that drive results.

  • Stay ahead of the curve with new content.

  • Join a community of certified app marketers.

Learn at your pace and on your schedule. To start your training, use your Apple ID to sign in to certification-searchads.apple.com. Note that Certification is available in English, French, German, Italian, Japanese, Korean, Russian, and Spanish.

About the Apple Search Ads Certification course

Here’s how you can become Apple Search Ads certified:

  • Review all eight lessons. Complete each lesson in as much time as you need. Your progress will be saved. Each lesson concludes with a set of review questions and a summary of key takeaways. Topics include:
    1. Promote your app.

      Explore opportunities to have your app discovered in App Store search results and on the App Store Search tab.

    2. Choose keywords.

Add effective keywords to search results campaigns, then use Search Match and recommendations for ongoing discovery.

    3. Structure your account.

Simplify campaign performance measurement and optimization by strategically organizing keywords.

    4. Manage your budget.

      Set and adjust campaign budgets, control spend with a daily cap, and improve decision-making with bid insights.

    5. Showcase your creative.

      Understand App Store product page optimization and how to run ad variations in search results campaigns.

    6. Create campaigns. 

      Get a step-by-step walkthrough of the campaign creation process with details on settings and audience refinements.

    7. Manage campaigns.

      Access rich data within your campaign dashboards and use powerful tools and settings to meet your goals.

    8. Maximize insights.

      View conversion data, reengage previous customers, and measure attribution with our API or a provider’s help.

  • Take the 50-question exam. Your progress can’t be saved. Allow yourself enough time to complete the exam in one session.
  • Earn a score of 80 percent or higher. If you score lower than 80 percent, you’ll need to resubmit questions that you answered incorrectly. You can also retake the exam as many times as needed.

On average, it takes about an hour and a half to become certified.

After you pass the exam, you’ll receive your certificate that confirms you’ve successfully completed Certification and demonstrated your Apple Search Ads app marketing proficiency.

Start training