We offer an advertising platform built on the foundation of safety and trust that Apple is known for. A place where people can find what they care about, and advertisers of all sizes can grow their business.
A platform people trust.
Your customers can discover, download, play, and subscribe. Safely.
We don’t buy or share people’s personal information with other companies. We don’t allow targeting of individuals, and we’ve designed our platform to minimize the amount of data used to deliver relevant ads. Learn more about our approach to privacy.
Transparency and control
Ads are clearly marked and transparent about the segments and other information used to serve the ad. And we present people with a clear and prominent choice of whether they want to receive personalized ads.
All content is reviewed against strict guidelines. We don’t serve ads with prohibited content, we don’t serve personalized ads to minors, and we only serve ads for apps rated 17+ to appropriately aged users.
A platform advertisers trust.
We integrate your brand seamlessly into the premium environment of the App Store and you only pay for performance.
App Store content is reviewed using safety, performance, business, design, and legal guidelines — so you know that your ads will appear next to quality, trustworthy content.
Reach customers throughout their App Store journey with a variety of ad placement options, all carefully integrated into the App Store user experience.
Spend on your terms
Spend as little or as much as you want, and stop or start anytime. And with a cost-per-tap pricing model, you only pay when someone taps your ad.
A platform that delivers.
We help you tap into the intent that motivates every visit to the App Store — increasing your visibility, while delivering high conversion rates and valuable downloads to drive your business.
With ads on the App Store, apps can get up to double the impressions of organic results, with small developers benefiting the most.1
High conversion rates
We prioritize ad relevance to drive high conversion rates. For example, in search results, we match your ad with customers based on a direct signal of their
intent — their search
term — delivering an average conversion rate of over 60%.2
See an increase in downloads, retention, return on ad spend, and more. Explore proven customer results and find out how ad placements across the App Store can pay off.
BeautyPlus restyles their ad strategy to perfection.
Apple Search Ads Advanced gives you easy and flexible campaign management options and a variety of ad placements designed to drive visibility and downloads of your app. Try it for free with a 100 USD credit.*