Educational content, tips, updates, and more to help you
get the most out of Apple Search Ads.

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Get certified.

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Keywords tab for sample app MusicTeacher.

best practices.

Get the tips and advice you need to effectively build campaigns, maintain efficiency, and improve results.

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Advertiser managing campaigns on the App Store

Find the right partner.

Add the expertise of an Apple Search Ads Partner to help manage and optimize your campaigns.

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Read the latest from
Apple Search Ads.

News and updates 
Create multiple ad variations using your custom product pages.

January 26, 2022

Custom product pages now integrated with Apple Search Ads.

You can now easily create up to 35 tailored ad variations from the custom product pages you set up in App Store Connect.


Get support
when you need it.

Find answers to your questions, easy-to-follow
and tips for using Apple Search Ads.

Visit Help


Apple Advertising Policies.

Learn what is and isn’t allowed
advertising with Apple Search Ads.

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Manage and measure
campaigns at scale.

Tap into our APIs to understand value
and manage your campaigns. 

Apple Search Ads Campaign Management API Apple Ads Attribution API