Grow your app
marketing skills and get results.
Get started with Certification


Educational content, tips, updates, and more to help you
get the most out of Apple Search Ads.

Advertiser taking part in Certification training.

Get certified.

Fast-track your skills with our curated Apple Search Ads Certification course.

Learn more
 The Create Ad page for a search results ad variation is open, and a holiday celebration-focused custom product page is selected to use for the ad creative.

best practices.

Get the tips and advice you need to effectively reach customers and help maximize results on the App Store.

Learn more
An advertiser is managing a campaign using a computer.

Find the right partner.

Whether you need campaign optimization, custom product page expertise, or both, an Apple Search Ads Partner can help.

Learn more

Read the latest from
Apple Search Ads.

News and updates 
The Campaigns dashboard in Apple Search Ads Advanced with the new metrics columns, Installs (View-Through), Installs (Tap-Through), and Installs (Total) magnified.

July 16, 2024

View-through metrics are now available.

Now see the total impact each campaign and ad placement has on your overall results. View-through metrics are available on Apple Search Ads dashboards.


Get support
when you need it.

Find answers to your questions, easy-to-follow
and tips for using Apple Search Ads.

Visit Help

Terms and Policies

Learn what’s required
to run ads.

Explore the terms and policies you need to follow to advertise.

Learn more


Manage and measure
campaigns at scale.

Tap into our APIs to understand value
and manage your campaigns. 

Apple Search Ads Campaign Management API Apple Ads Attribution API