Educational content, tips, updates, and more to help you
get the most out of Apple Search Ads.

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Get certified.

Fast-track your skills with our curated Apple Search Ads Certification course.

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 The Create Ad page for a search results ad variation is open, and a holiday celebration-focused custom product page is selected to use for the ad creative.

best practices.

Get the tips and advice you need to effectively build campaigns, maintain efficiency, and improve results.

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Find the right partner.

Whether you need campaign optimization, custom product page expertise, or both, an Apple Search Ads Partner can help.

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Read the latest from
Apple Search Ads.

News and updates 
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January 25, 2023

Now measure impression share using our API.

Our Campaign Management API now lets you measure impression share, rank, and search popularity by search term, app, and country or region.


Get support
when you need it.

Find answers to your questions, easy-to-follow
and tips for using Apple Search Ads.

Visit Help


Apple Advertising Policies.

Learn what is and isn’t allowed
advertising with Apple Search Ads.

Learn more


Manage and measure
campaigns at scale.

Tap into our APIs to understand value
and manage your campaigns. 

Apple Search Ads Campaign Management API Apple Ads Attribution API