Educational content, tips, updates, and more to help you
get the most out of Apple Search Ads.

Advertiser taking part in Certification training

Get certified.

Fast-track your skills with our curated Apple Search Ads Advanced course.

Learn more
Advertiser managing campaigns on the App Store

Find the right partner.

Add the expertise of an Apple Search Ads Partner to help manage, measure, and optimize your campaigns.

Learn more

Read the latest from
Apple Search Ads.

News and updates 
Example of a Search tab ad on the App Store

May 4, 2021

Be seen before
they search.

Now you can promote your app on the App Store Search tab at the top of the suggested apps list. Get exposure for your app before search even happens.


Get support
when you need it.

Find answers to your questions, easy-to-follow
and tips for using Apple Search Ads.

Visit Help


Apple Advertising Policies.

Learn what is and isn’t allowed
advertising with Apple Search Ads.

Learn more


Manage and measure
campaigns at scale.

Tap into our APIs to understand value
and manage your campaigns. 

Apple Search Ads Campaign Management API Apple Ads Attribution API