Resources

Educational content, tips, updates, and more to help you
get the most out of Apple Search Ads.

Advertiser taking part in Certification training.

Get certified.

Fast-track your skills with our curated Apple Search Ads Certification course.

Learn more
The Create Ad page for a search results ad variation is open, and a holiday celebration-focused custom product page is selected to use for the ad creative.

Learn
best practices.

Get the tips and advice you need to effectively build campaigns, maintain efficiency, and improve results.

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An advertiser is managing a campaign using a computer.

Find the right partner.

Whether you need campaign optimization, custom product page expertise, or both, an Apple Search Ads Partner can help.

Learn more

Read the latest from
Apple Search Ads.

News and updates 
An iPhone showing a search results ad on the App Store for the example app, AwayFinder. The ad appears in Portuguese and the search term “vacation planner” is entered in the search field in Portuguese.

April 23, 2024

Now you can be discovered in one of the world’s largest markets, Brazil.

Apple Search Ads is now available in Brazil, plus eight additional countries, so you can find even more people looking for an app like yours.

Help

Get support
when you need it.

Find answers to your questions, easy-to-follow
instructions,
and tips for using Apple Search Ads.

Visit Help

Terms and Policies

Learn what’s required
to run ads.

Explore the terms and policies you need to follow to advertise.

Learn more

APIs

Manage and measure
campaigns at scale.

Tap into our APIs to understand value
and manage your campaigns. 

Apple Search Ads Campaign Management API Apple Ads Attribution API