Educational content, tips, updates, and more to help you
get the most out of Apple Search Ads.

Advertiser taking part in Certification training.

Get certified.

Fast-track your skills with our curated Apple Search Ads Certification course.

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 The Create Ad page for a search results ad variation is open, and a holiday celebration-focused custom product page is selected to use for the ad creative.

best practices.

Get the tips and advice you need to effectively build campaigns, maintain efficiency, and improve results.

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An advertiser is managing a campaign using a computer.

Find the right partner.

Whether you need campaign optimization, custom product page expertise, or both, an Apple Search Ads Partner can help.

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Read the latest from
Apple Search Ads.

News and updates 
The Today tab with an ad for the example app, TripTrek, prominently placed on the page.

July 11, 2023

New format and streamlined setup for Today tab ads.

Today tab ads are now fully visible when people first arrive to the App Store. Ads feature your app name, icon, and subtitle, and lead to a custom product page.


Get support
when you need it.

Find answers to your questions, easy-to-follow
and tips for using Apple Search Ads.

Visit Help

Terms and Policies

Learn what’s required
to run ads.

Explore the terms and policies you need to follow to advertise.

Learn more


Manage and measure
campaigns at scale.

Tap into our APIs to understand value
and manage your campaigns. 

Apple Search Ads Campaign Management API Apple Ads Attribution API