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marketing skills and get results.
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Resources

Educational content, tips, updates, and more to help you
get the most out of Apple Search Ads.

Advertiser taking part in Certification training.

Get certified.

Fast-track your skills with our curated Apple Search Ads Certification course.

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 The Create Ad page for a search results ad variation is open, and a holiday celebration-focused custom product page is selected to use for the ad creative.

Learn
best practices.

Get the tips and advice you need to effectively reach customers and help maximize results on the App Store.

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An advertiser is managing a campaign using a computer.

Find the right partner.

Whether you need campaign optimization, custom product page expertise, or both, an Apple Search Ads Partner can help.

Learn more

Read the latest from
Apple Search Ads.

News and updates 
A smiling person stands in a closet and folds a sweater.

May 16, 2024

Rakuten drives more installs and better conversion.

Rakuten reached more first-time buyers with a multiple ad placement strategy, increasing visibility across every stage of the marketing funnel.

Help

Get support
when you need it.

Find answers to your questions, easy-to-follow
instructions,
and tips for using Apple Search Ads.

Visit Help

Terms and Policies

Learn what’s required
to run ads.

Explore the terms and policies you need to follow to advertise.

Learn more

APIs

Manage and measure
campaigns at scale.

Tap into our APIs to understand value
and manage your campaigns. 

Apple Search Ads Campaign Management API Apple Ads Attribution API