Resources
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get the most out of Apple Search Ads.
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best practices.
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Read the latest from
Apple Search Ads.
News and updates
July 11, 2023
New format and streamlined setup for Today tab ads.
Today tab ads are now fully visible when people first arrive to the App Store. Ads feature your app name, icon, and subtitle, and lead to a custom product page.
Help
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when you need it.
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instructions,
and tips for using Apple Search Ads.
Terms and Policies
Learn what’s required
to run ads.
Explore the terms and policies you need to follow to advertise.
Learn moreAPIs
Manage and measure
campaigns at scale.
Tap into our APIs to understand value
and manage your campaigns.