Educational content, tips, updates, and more to help you
get the most out of Apple Search Ads.

Advertiser taking part in Certification training

Get certified.

Fast-track your skills with our curated Apple Search Ads Certification course.

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Keywords tab for sample app MusicTeacher.

best practices.

Get the tips and advice you need to effectively build campaigns, maintain efficiency, and improve results.

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Advertiser managing campaigns on the App Store

Find the right partner.

Add the expertise of an Apple Search Ads Partner to help manage and optimize your campaigns.

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Read the latest from
Apple Search Ads.

News and updates 
Create multiple ad variations using your custom product pages.

July 19, 2022

Search tab campaigns now use cost-per-tap (CPT) pricing.

Now you can promote your app before customers search and pay only when they tap your ad.


Get support
when you need it.

Find answers to your questions, easy-to-follow
and tips for using Apple Search Ads.

Visit Help


Apple Advertising Policies.

Learn what is and isn’t allowed
advertising with Apple Search Ads.

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Manage and measure
campaigns at scale.

Tap into our APIs to understand value
and manage your campaigns. 

Apple Search Ads Campaign Management API Apple Ads Attribution API