Resources
Educational content, tips, updates, and more to help you
get the most out of Apple Search Ads.
Get certified.
Fast-track your skills with our curated Apple Search Ads Certification course.
Learn
best practices.
Get the tips and advice you need to effectively build campaigns, maintain efficiency, and improve results.
Find the right partner.
Add the expertise of an Apple Search Ads Partner to help manage and optimize your campaigns.
Read the latest from
Apple Search Ads.
News and updates
July 19, 2022
Search tab campaigns now use cost-per-tap (CPT) pricing.
Now you can promote your app before customers search and pay only when they tap your ad.
Help
Get support
when you need it.
Find answers to your questions, easy-to-follow
instructions,
and tips for using Apple Search Ads.
Policies
Apple Advertising Policies.
Learn what is and isn’t allowed
when
advertising with Apple Search Ads.
APIs
Manage and measure
campaigns at scale.
Tap into our APIs to understand value
and manage your campaigns.