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Resources

Educational content, tips, updates, and more to help you
get the most out of Apple Search Ads.

Advertiser taking part in Certification training.

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Fast-track your skills with our curated Apple Search Ads Certification course.

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 The Create Ad page for a search results ad variation is open, and a holiday celebration-focused custom product page is selected to use for the ad creative.

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best practices.

Get the tips and advice you need to effectively build campaigns, maintain efficiency, and improve results.

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An advertiser is managing a campaign using a computer.

Find the right partner.

Whether you need campaign optimization, custom product page expertise, or both, an Apple Search Ads Partner can help.

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Read the latest from
Apple Search Ads.

News and updates 
A map of Central America and South America with Brazil, Bolivia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Panamá, and Paraguay highlighted in blue, green, and yellow.

February 22, 2024

Apple Search Ads is
coming to Brazil and more
Latin American markets.

You’ll soon have the opportunity to promote your app in one of the largest markets in the world, Brazil, plus Bolivia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Panamá, and Paraguay.

Help

Get support
when you need it.

Find answers to your questions, easy-to-follow
instructions,
and tips for using Apple Search Ads.

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Terms and Policies

Learn what’s required
to run ads.

Explore the terms and policies you need to follow to advertise.

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APIs

Manage and measure
campaigns at scale.

Tap into our APIs to understand value
and manage your campaigns. 

Apple Search Ads Campaign Management API Apple Ads Attribution API