Resources
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get the most out of Apple Search Ads.
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Learn
best practices.
Get the tips and advice you need to effectively reach customers and help maximize results on the App Store.
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Read the latest from
Apple Search Ads.
News and updates
July 16, 2024
View-through metrics are now available.
Now see the total impact each campaign and ad placement has on your overall results. View-through metrics are available on Apple Search Ads dashboards.
Help
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when you need it.
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instructions,
and tips for using Apple Search Ads.
Terms and Policies
Learn what’s required
to run ads.
Explore the terms and policies you need to follow to advertise.
Learn moreAPIs
Manage and measure
campaigns at scale.
Tap into our APIs to understand value
and manage your campaigns.