ABLY curates personalized recommendations for shoppers across fashion, lifestyle, and cosmetics. With Apple Search Ads,
the Korean shopping app increased revenue and
lifetime value while reducing costs.
To drive new customer acquisition, the team at ABLY wanted to reach shoppers with diverse interests ranging from designer brands to the latest street-style fashion. Specifically, they needed to increase app discovery with prospective customers across South Korea at the moment they were ready to make a purchase. Protecting their leadership position in an already crowded category was also critical to the team as they faced growing competition on the App Store.
With Apple Search Ads, we attract new shoppers based on keywords that are highly relevant to them.
This helps ABLY build highly valuable,
long-term customer relationships.