AdaKami offers customers across Indonesia convenient and secure financial services, like personal loans and purchase installment payments. With Apple Search Ads, the fintech app increased brand awareness to boost iOS downloads and conversions.
The team at AdaKami wanted to capture strong intent from potential customers searching for financial services on the App Store. To drive brand awareness and boost conversions, they needed to raise app visibility with a broad range of audiences. Staying competitive and top of mind in an evolving category was also critical.
Apple Search Ads is essential to our whole marketing strategy, helping us reach key audiences, complement organic growth, and