For a new game, standing out in a crowded category takes strategy and scale. See how Apple Search Ads helped Ash Tale drive 4x more installs and
2.5x more conversions.
With its distinctive fantasy graphics, role-playing game Ash Tale was designed to stand out in a competitive field. The game’s distributor, X-LEGEND ENTERTAINMENT JAPAN K.K., wanted to attract a broader fanbase beyond traditional players of massively multiplayer online role-playing games (MMORPG), especially female gamers. The team needed to increase app discovery across diverse markets, including Hong Kong, Japan, Macau, and Taiwan — quickly and with a tight budget.
Apple Search Ads is our top customer acquisition tool for reaching iOS users across key markets.