Through lessons, games, podcasts, and more, Babbel helps foreign language learners engage in real-world conversations. The education app increased conversions and boosted efficiency with Apple Search Ads by making more relevant ad variations that aligned creative to specific searches.
As a well-established leader in a rapidly evolving category, Babbel wanted to maximize customer acquisition and scale revenue globally. The team at Babbel needed to drive awareness for their broadened product offering as well as differentiate their learning tools from the competition. Capturing strong intent from potential customers searching on the App Store would be critical to driving return on ad spend, improving overall efficiency, and staying competitive.
With ad variations, we can directly match creative with customer intent and show potential subscribers exactly what they’re searching for on the App Store — boosting our ad relevance and