With the hundreds of filters and special effects available on BeautyPlus, subscribers can stylize their photos and share more dynamic life moments. The photo and video app improved return on ad spend, conversion rate, and cost-per-acquisition with Apple Search Ads while optimizing ad relevancy and reengaging
Focused on expanding subscriber growth globally, the team at BeautyPlus wanted to increase app visibility with potential customers showing strong intent on the App Store. They needed to reach diverse audiences ranging from small business owners looking to perfect promotional pictures to individuals interested in upgrading their selfies. Repositioning the app’s new offerings to former subscribers was also crucial to improving return on ad spend and boosting growth efficiently.
We continue to boost our investment because Apple Search Ads drives consistent global subscriber growth, improving our return on ad spend by as much as