Bricks Breaker Quest
Gamers move the ball.
Bricks Breaker Quest expands globally.
10x in 18 months.
For the launch of its puzzle game Bricks Breaker Quest, the Mobirix team needed to scale app visibility beyond South Korea to a global audience while maintaining strong return on ad spend (ROAS).
We centered our entire marketing strategy around Apple Search Ads and easily scaled revenue globally because customer intent is so strong.
Invest at the top of App Store results.
To maximize iOS user acquisition, team at Mobirix invested exclusively in Apple Search Ads in all 59 available countries and regions for the launch. This let them quickly test new markets, analyze performance, learn how to localize their strategy, and optimize for efficiency. The focused investment paid off: 50 percent of revenue on iOS for Bricks Breaker Quest was attributed to Apple Search Ads.
Optimize performance with key insights.
In each market, the Mobirix team started with broad match and Search Match ad groups to increase impressions and discover high-performing search terms. These insights helped them add the most effective keywords as exact match and increase ROAS. They actively monitored campaign performance and adjusted bids to maximize impressions while improving cost-per-acquisition.
Amplify reach to capture customer intent.
The team at Mobirix did not apply any audience refinements to their Apple Search Ads campaigns in any market, helping them reach the widest audience and serve their ads to searches made by all users, including those with the Limit Ad Tracking (LAT) setting enabled. By also including redownloads, they were able to reengage players who had already shown interest in their games. This strategy helped the Mobirix team reach more casual gamers, attracting a global audience that mirrored the quality of organic downloads.
- Games category
- Founded in 2007
- Based in Seoul, South Korea