Bricks Breaker Quest app icon

Bricks Breaker Quest

Gamers move the ball.
Bricks Breaker Quest expands globally.

Bricks Breaker Quest ad on the App Store
Increasing visibility for a game around the world meant testing quickly and tailoring by market. See how Mobirix invested exclusively in Apple Search Ads, increasing overall downloads by over
10x in 18 months.

The Results

9x increase in downloads in the U.S. and more than 10x increase in overall downloads in the UK, France, and Germany within 18 months.
90% of players acquired with Apple Search Ads were outside of South Korea.
15% higher return on spend compared with other similar ad platforms.
7% higher retention (14 days) for players acquired from Apple Search Ads after launch compared with similar ad platforms.

The Challenge

For the launch of its puzzle game Bricks Breaker Quest, the Mobirix team needed to scale app visibility beyond South Korea to a global audience while maintaining strong return on ad spend (ROAS).

We centered our entire marketing strategy around Apple Search Ads and easily scaled revenue globally because customer intent is so strong.

Sanghyeog Kim,

CTO of Mobirix

The Solution

Invest at the top of App Store results.

To maximize iOS user acquisition, team at Mobirix invested exclusively in Apple Search Ads in all 59 available countries and regions for the launch. This let them quickly test new markets, analyze performance, learn how to localize their strategy, and optimize for efficiency. The focused investment paid off: 50 percent of revenue on iOS for Bricks Breaker Quest was attributed to Apple Search Ads.

Optimize performance with key insights.

In each market, the Mobirix team started with broad match and Search Match ad groups to increase impressions and discover high-performing search terms. These insights helped them add the most effective keywords as exact match and increase ROAS. They actively monitored campaign performance and adjusted bids to maximize impressions while improving cost-per-acquisition.

Amplify reach to capture customer intent.

The team at Mobirix did not apply any audience refinements to their Apple Search Ads campaigns in any market, helping them reach the widest audience and serve their ads to searches made by all users, including those with the Limit Ad Tracking (LAT) setting enabled. By also including redownloads, they were able to reengage players who had already shown interest in their games. This strategy helped the Mobirix team reach more casual gamers, attracting a global audience that mirrored the quality of organic downloads.

Company Snapshot

  • Mobirix
  • Games category
  • Founded in 2007
  • Based in Seoul, South Korea
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