With CamScanner, anyone can scan, edit, store, and sync documents across devices or in the cloud. The Chinese developer of this productivity app expanded high-value acquisition into new markets with Apple Search Ads while gaining valuable business insights.
To expand market share across developing markets, the team at CamScanner wanted to increase app discovery with diverse audiences ranging from students to lawyers. They needed to capture demand on the App Store from potential subscribers with a broad array of document needs. Ensuring high-quality iOS acquisition would also be vital to meeting return on investment (ROI) and trial-to-subscription goals globally.
Apple Search Ads has been the key channel to inform our strategy around the globe while bringing in high-quality, efficient acquisition in