Empowering the world to design is Canva’s mission. Based on performance insights directly from Apple Search Ads, the graphics and design app scaled growth globally, optimized keywords for user intent, and increased retention.
After launching subscriptions on iOS, the team at Canva needed to grow app discovery with diverse audiences and scale revenue globally. To drive trial-to-subscription conversions, they wanted to capture strong intent from people searching on the App Store for help with a broad array of design projects.
With Apple Search Ads, we tap into signals of intent that directly match our product offering, attracting subscribers who start trials faster and stay engaged longer.