Shoppers save on their purchases with Cashrewards while giving back to children in need through the Starlight Foundation. During Black Friday, the shopping app boosted brand impressions and creative relevancy to drive more cost-efficient customer acquisition with Apple Search Ads campaigns across the Today tab, the Search tab, product pages, and search results.
The Cashrewards team wanted to raise app visibility with shoppers leading up to Black Friday. To stay competitive during their busiest season, the team needed to capture the attention of potential customers on the App Store at every step of their journey, from consideration to install. Additionally, driving cost efficiency and return on investment would be critical for the success of the app’s full-funnel approach to their brand repositioning campaign.
Search results campaigns drive performance and capture conversions while ads on the Today tab, Search tab, and product page help you move up the funnel as well, driving valuable awareness and consideration for key brand or seasonal moments.