With Daily Yoga’s video courses, subscribers can practice yoga anywhere at any time. Based in China, the developer of the health and fitness app leveraged Apple Search Ads to scale growth to new markets while improving purchase and retention rates.
To drive subscriber acquisition, the team at Daily Yoga wanted to enter new markets efficiently and increase high-quality conversions. Localizing their strategy would be critical to this global expansion. The Daily Yoga team also needed to capture strong intent from prospective subscribers searching on the App Store for yoga, wellness, and fitness content.
Apple Search Ads helped our business grow by driving high-quality acquisition and improving post-install rates such as retention significantly.