Subscribers find guided flows.
Daily Yoga expands globally.
To drive subscriber acquisition, the team at Daily Yoga wanted to enter new markets efficiently and increase high-quality conversions. Localizing their strategy would be critical to this global expansion. The Daily Yoga team also needed to capture strong intent from prospective subscribers searching on the App Store for yoga, wellness, and fitness content.
Apple Search Ads helped our business grow by driving high-quality acquisition and improving post-install rates such as retention significantly.
Localize strategy to drive expansion.
Optimize bidding to drive efficiency.
Gain insights to inform product and organic optimization.
- Daily Yoga Culture Technology Co., Limited.
- Health & Fitness category
- Launched in 2012
- Based in Xi’an, China