In DRAGON BALL LEGENDS, players enter an iconic anime world and battle live with friends anywhere in the world. With Apple Search Ads, the European team for BANDAI NAMCO Entertainment Inc. (BNEI), the app’s Japan-based publisher, expanded acquisition into new markets and reengaged former players, driving higher downloads and return on ad spend (ROAS)
than other platforms.
Based in Spain, the regional team at BNEI needed to reach an engaged audience that included fans of traditional role-playing games as well as the popular anime Dragon Ball saga. To extend acquisition growth beyond Japan to all available markets, they needed to increase app visibility with potential players searching on the App Store for action-packed gameplay. Reengaging former players of any Dragon Ball–branded apps — particularly during key seasonal moments — also emerged as a valuable growth opportunity.
Performance for Apple Search Ads is consistently simple to maintain and scale across markets to
find new audiences.