With Facetune’s presets, filters, and AI-powered features, customers can infuse personality and imagination into every selfie and social post. The photo and video app expanded keyword coverage and improved ad relevancy for different audiences with Apple Search Ads to maximize global customer growth and capture increased
To scale efficient customer acquisition globally, the Facetune team needed to capture high intent on the App Store. They wanted to maintain strong brand awareness and stay competitive across markets with diverse audiences. In an increasingly crowded category, differentiating their app’s unique features would be critical to maximizing subscriber growth, especially during key peaks in seasonal demand.
In addition to increasing brand awareness,
Apple Search Ads helped highlight the value of our app to relevant audiences with customized creative, driving higher customer engagement, more conversions, and significant install growth around