On Hallow, people of all faiths can find greater peace through the daily practice of prayer and meditation. With Apple Search Ads, the app increases member growth globally while lowering acquisition costs and optimizing ad relevance.
To drive efficient new customer growth, the team at Hallow needed to increase visibility among diverse audiences of all religious backgrounds that might be interested in meditative prayer. With an increasing focus on global expansion beyond the U.S., the team also wanted to better understand new markets quickly and efficiently. Improving brand awareness was also critical to boosting high-quality, low-cost acquisition globally.
The benefits of Apple Search Ads and ad variations are every marketer’s dream: massive scale at improved efficiency. There’s not much else you can ask for to unlock efficient growth and reach significantly more people.