A dramatic role-playing game released by Wright Flyer Studios × Key, Heaven Burns Red brings together more than 50 unique characters for players to fight alien invaders. The game’s developer, Wright Flyer Studios, increased new customer downloads while optimizing cost-per-install with Apple Search Ads campaigns across the Today tab, product pages, the Search tab, and search results.
Leading up to the first anniversary of Heaven Burns Red, the Wright Flyer Studios team wanted to scale visibility on the App Store and maximize quality acquisition. They needed to drive awareness with new players beyond their core audience of existing fans and role-playing gamers. Aligning the creative of their one-year anniversary campaign across platforms would also be critical to maximizing momentum and delivering strong return on ad spend.
With ads on the Today tab and product page, we were able to reach new audiences during our one-year anniversary campaign, significantly improving key metrics like cost-per-install and return
on ad spend.