In Idle Heroes, players assemble to wage battles that bring
rewards — even when the player is not active. As the game’s top acquisition platform, Apple Search Ads delivered users with higher conversion rates and lifetime value.
To support an in-app purchase business model, the Idle Heroes team needed to drive efficient, quality acquisition. “We are always trying our best to find more valuable players. With our other games, we found that the players who are actively searching on the App Store have higher lifetime value than any other audience. That’s why we invested in Apple Search Ads for Idle Heroes,” says DHGames COO Futao Zhang.
Apple Search Ads drives much higher return on investment than any of our other