Travelers connect with locals.
iTranslate finds new markets.

iTranslate wanted to reach specific audiences in different regions more effectively. Testing a variety of app screenshots with localized content revealed new insights on image and keyword performance, as well as seasonal and gender-related trends. For example, when English-speaking audiences search for a Spanish translation app, iTranslate would show app screenshots in Spanish, Qerkini explains.

These insights also led to gains in lifetime value. “Paying customers acquired through Apple Search Ads have a 25 percent higher lifetime value relative to those coming from our other paid channels,” says Qerkini.

“Over the past three years, we’ve acquired more than seven million downloads through Apple Search Ads,” claims Qerkini. “This number is simply unmatched by other paid channel investments,” he goes on to say. He credits this success to his team for their efforts to gain and adopt insights from Apple Search Ads to increase overall performance. “We’ve uncovered growth drivers that we may not have realized otherwise. By expanding our efforts with Apple Search Ads, we’ve discovered huge new growth opportunities that have enabled us to expand our app into new verticals. This has positively impacted our ability to grow our user base organically as well,” Qerkini adds.

The iTranslate team looks forward to continued success with Apple Search Ads. Says Qerkini, “Apple Search Ads has proven to be a high-quality partner from the beginning and throughout our expansion over the past three years, and we look forward to continuing to partner with them.”