Mahjong Soul reinvents a classic game with thrilling visual effects and storytelling designed to appeal to younger players. With Apple Search Ads, the gaming app focused on optimization and cross-channel integration to boost installs, return on ad spend, and retention.
To appeal to a new generation of mobile players, Chinese publisher Yostar started operating Mahjong Soul (developer: SoulGames, Inc.), which features a sleek interface and attractive animated characters voiced by famous Japanese actors. The Mahjong Soul team needed to capture the attention of young gamers in a crowded, mature category and keep them engaged. Raising app awareness in Japan would be critical for driving high-quality acquisition and efficient return on ad spend (ROAS).
As the most direct path to drive downloads, Apple Search Ads plays a leading role in driving quality growth, strong conversions, high retention, and lower costs.