With MARVEL Future Revolution, players can transform into superheroes in the Marvel Universe. During the app’s launch, publisher Netmarble maximized global downloads while boosting revenue, retention, and return on ad spend (ROAS).
Leading up to the worldwide release of MARVEL Future Revolution, the team at Netmarble needed to drive awareness and app visibility. They wanted to capture interest on the App Store for role-playing games as well as connect with loyal Marvel fans. In addition to maintaining strong return on ad spend across markets, the team was focused on maximizing downloads within the first week of launch — the most critical timeframe for acquisition with most new games.
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