Gamers become heroes.
MARVEL Future Revolution
grows revenue.

With Apple Search Ads, the Netmarble team promoted pre-order of their app to help drive awareness and discovery before the game’s release. When a customer downloads a pre-order app, it’s automatically installed on their device once the app becomes available. The team focused on a brand campaign to capture loyal fans searching for keywords related to the name of the app and company.

“After having launched several games with Apple Search Ads, we’ve learned to invest during the pre-order period with a focus on protecting brand terms,” says Netmarble Growth Marketer Chanhyuck Im. “We always see great performance with this strategy because it helps ensure we rank highly across games during the week of launch.” Category and competitive campaigns helped further scale impressions to potential players searching for keywords related to similar types of apps and gameplay. Across campaigns, the team at Netmarble set aggressive bids on the best-performing search terms to maximize reach and drive volume.

To boost brand awareness and downloads with a broader audience, the Netmarble team also invested in Search tab ads on the App Store, which are featured at the top of the suggested apps list. This helped them expand exposure and influence customers before they narrowed in on a search. Within the first week following launch, they had exceeded revenue per install expectations and set a new performance record with Apple Search Ads.

“Being featured in the prominent position on the App Store was a huge benefit for our brand, keeping us top of mind while boosting incremental new player acquisition and revenue,” says Chanhyuck. “The combination of search results campaigns and Search tab campaigns had a synergistic effect, maximizing efficiency and download volume.”