With the Onoff app, customers can have two phone lines on the same mobile device — without the need for an additional SIM card. The app maximized acquisition efficiency and ROI with Apple Search Ads by optimizing keyword relevancy and bidding strategy.
To increase discovery on the App Store, the Onoff team needed to capture the attention of a broad range of potential customers interested in a second phone line for both personal and professional use. Capitalizing on this strong intent from people searching for a telecom solution would be key to driving acquisition and install growth. With an eye toward global expansion, the team also wanted to be able to understand how to scale reach and optimize for performance.
Apple Search Ads delivers the best ROI of any marketing channel and is crucial to increasing visibility on the App Store, because that’s where our most motivated customers are searching.