With the Peloton Digital app, subscribers can access a diverse range of live and on-demand workouts. Apple Search Ads helped relaunch the fitness app, driving more downloads and better acquisition efficiency than any other ad platform.
Primarily known for its innovative exercise equipment, Peloton also started producing fitness content — recording live running, strength, yoga, and boot-camp classes daily. With the app’s content expanding, the team needed to reposition the brand from a niche indoor cycling app to a full fitness offering.
“Our goal for the relaunch was to drive consideration and ultimately convert more people from free trial to subscription,” says Peloton Digital Director of Growth Marketing Brooke Tarabochia.
Apple Search Ads was the most efficient, scalable paid channel for our relaunch. We captured a broader audience with higher intent while maintaining efficiency.