Customers track their sleep with Pillow to improve habits and overall wellness. With a 360-degree strategy across all available Apple Search Ads placements on the App Store, the health and fitness app improved brand awareness, conversions, and revenue, while staying competitive during peak season.
The team at Pillow wanted to stay competitive during the peak seasonal moment of the year. To capture increased category interest, they needed to boost brand awareness across the App Store with diverse audiences interested in improving their sleep health and overall well-being. To make Pillow stand out from the competition, it would also be critical for the team to better position their broad range of evolving app features and tailor messaging to different customer segments across
Apple Search Ads plays a vital role across our marketing funnel, helping us increase brand awareness in a growing, competitive category while also allowing us to drive more conversions by tailoring our message for different
audiences and markets.