For delivery app Rappi, scaling customer growth was critical in highly competitive Latin American markets. With the help of Apple Search Ads, conversions increased 2x across Colombia, Chile,
Mexico, and Peru.
Rappi is an on-demand marketplace that simplifies life for shoppers in Latin America, offering easy delivery from their favorite restaurants, grocery stores, retailers, and more. To fuel cost-effective user acquisition, the team at Rappi needed to raise app discoverability with iOS customers in large cities across Argentina, Chile, Colombia, Costa Rica, Mexico, Peru, and Uruguay. Since the Rappi team faced different competitors and unique challenges in every market, localization would be critical.
Apple Search Ads helps us identify integral insights for each market and attract customers with higher intent who define our success as a business.