Rocket Money customers get a complete picture of their finances by securely gathering all accounts in one place, identifying recurring expenses, and canceling unwanted subscriptions with a tap. With Apple Search Ads and custom product pages, the finance app increased awareness, efficiency, and ad relevancy during a rebrand and a key seasonal opportunity.
Focused on driving high-quality acquisition, the team at Rocket Money wanted to capture the attention of people searching for financial help on the App Store. They also needed to educate potential customers about their rebrand from Truebill to continue scaling customer growth. Boosting awareness would be crucial to building brand equity while staying top of mind, especially during seasonal peaks.
As a top-performing channel month over month, Apple Search Ads is a consistent part of our overall growth strategy and was the main driver of our rebrand success, capturing strong user intent down funnel and driving incremental revenue.