With over 50 million downloads, SmartNews is one of Japan’s most popular sources for information. SmartNews gained business insights to expand reach into more content categories and grew new reader installs by 20 percent with Apple Search Ads.
SmartNews offers over 1,000 channels covering everything from politics to pets. While most news apps focus on personalization to automatically deliver content according to the user’s preferences, SmartNews delivers news that broadens the user’s interests and drives discovery. To reach new audiences as well as improve retention rates, the team at SmartNews wanted to broaden the app’s content to include lifestyle categories like weather, entertainment, coupons, and cuisine.
Apple Search Ads drives high-quality acquisition and stronger retention rates while also informing our product and content development.