Designed by women for women, Sweat offers on-demand fitness content, personal training, and community support. With Apple Search Ads, the Australian app scaled subscriber growth to new markets while improving key postinstall results like lifetime value.
In an increasingly crowded category, the team at Sweat wanted to evolve and optimize their acquisition strategy for their subscription business. A more sophisticated focus on postinstall metrics like trial-to-subscription rates and lifetime value would be critical to long-term success in the face of growing competition. To drive efficient expansion into new markets, they also needed to increase brand awareness, with potential subscribers showing high intent for fitness content on the App Store.
Apple Search Ads reaches users when they’re at the point of decision making. It’s a highly efficient way of gaining both new subscribers and reengaging those who