TextMe’s mobile customers enjoy free domestic calling and texting, as well as low international rates. By investing in API integration, redownloads, and spikes in customer demand, the messaging app improved return on ad spend by 200 percent with Apple Search Ads.
To drive acquisition in key markets like the U.S. and Canada, the team at TextMe needed to reach a broad audience with diverse needs. Prospective mobile customers might be interested in TextMe’s basic features (free phone number, voicemail, call forwarding) or more complex telecom solutions (disposable mobile numbers, multiple phone number management, contactless eSIM data plans). Guided by analytics, the TextMe team focused their marketing strategy on maximizing return on ad spend (ROAS) to boost revenue and improve efficiency.
Apple Search Ads has helped our team better understand the intent and value of our diverse audiences while maintaining our leadership position in the U.S.