TextNow offers mobile users who register a free phone number and voicemail. With Apple Search Ads, the texting and calling app increased quality acquisition, attracting customers with higher lifetime value than new users from other platforms.
After finding early success through word of mouth, the TextNow app became popular with a broad range of iPhone users—from teens to small business owners. To continue to grow their ad-supported business, the TextNow team wanted to attract more of the right iOS customers who would stay engaged. Improving user retention and cost efficiency were also key business objectives.
Apple Search Ads has become critical to grow our business. It delivers strong volume and a higher quality of downloads to drive positive return on investment.