With an entirely app-based approach to banking, Up is redefining how Australians manage their money on mobile. To drive awareness and customer growth, the industry-disrupting app invested in Apple Search Ads and boosted conversions while lowering
Focused on becoming the top bank for a new generation, the team at Up needed to increase visibility with Australians looking beyond traditional institutions to take control of their finances. As a new app challenging well-established financial brands, it was also critical to maximize performance and deliver high-quality acquisition.
As a key acquisition channel, Apple Search Ads helped Up reach a quarter of a million customers in
less than two years.