Varo Bank offers digital banking services that enable customers to manage their money when and where they want without monthly fees. The banking app increased sign-up conversions with Apple Search Ads while reducing costs and gaining
With aggressive goals for customer growth across the U.S., the team at Varo Bank needed to improve app discovery by tech-savvy customers interested in managing their finances digitally. They also wanted to capitalize on high-intent searches on the App Store for alternatives to traditional banks.
Apple Search Ads helped Varo Bank acquire highly engaged, tech-savvy customers that we weren’t able to reach on other channels.