Players get social.
VIP Baloot finds new and
former players.

To find new, high-performing search terms, the VIP Baloot team started with discovery campaigns. Search Match insights helped them add the most effective keywords as exact match and increase ROI. With competitor campaigns, they were able to capture intent from potential players searching for similar apps.

The team actively monitored campaign performance and adjusted bidding to maximize impressions and capitalize on seasonality around key holidays. “With personalized recommendations in our account, we were able to apply optimizations to keywords, bids, and daily caps with a click.¹ We gained significant efficiency without any of the heavy lifting,” says Tamatem Marketing Manager Lamia Shreim.

Players who had previously downloaded VIP Baloot presented a key acquisition opportunity. By including returning users in their campaigns, the team at VIP Baloot was able to reengage them at the moment they expressed interest in similar card games on the App Store. This strategy helped increase redownloads by 773 percent in just six months, attracting an audience that mirrored the quality of organic downloads.

“Tamatem continues to grow investment in Apple Search Ads because we have to be present whenever our customers are searching on the App Store,” says Shreim. “We continue to see incredible customer growth, and redownloads have become the most important part of our acquisition strategy.”