VIP Baloot is a leading card game that brings together top players from around the world. To maintain its popularity in the Middle East, publisher Tamatem invested in Apple Search Ads early, focusing on new and lapsed users to improve ROI by 190 percent.
To improve high-quality acquisition in Arab markets, the Tamatem team needed to increase app discovery on the App Store for strategic gamers looking for a fun multiplayer game. They knew that successfully reengaging former players by featuring social features like chat was key to unlocking redownloads and positive return on investment.
There is no better place to advertise our games
than the App Store. With Apple Search Ads, we can
drive high-quality acquisition as well as improve
conversions and ROI.