One of the biggest gaming titles in Vietnam, Võ Lâm Truyền Kỳ 1 Mobile (VLTK1M), transports gamers to a world of legendary characters, classic swordplay, and epic martial arts battles. The app’s developer and publisher, VNG Corporation, extended reach to new audiences with Apple Search Ads, increasing installs and revenue while improving efficiency.
Despite enjoying decades of strong brand awareness as a pioneering PC game, VLTK1M needed to appeal to a new generation of Vietnamese players for the game’s mobile version. Faced with aggressive performance goals, the team wanted to expand app visibility beyond their traditionally male, hard-core player audience. To stay competitive, it was critical to reach younger, more mid-core to casual gamers as well as female players showing interest in similar gameplay on the App Store.
Apple Search Ads is one of our top acquisition channels, attracting players with high intent and delivering positive return on ad spend as well as competitive cost per install.