Create Today tab ads

To create a Today tab ad, you’ll first need to set up a custom product page in App Store Connect using our ad creative guidelines. You can do this anytime without submitting a new app version. All you need is Marketing role access to the App Store Connect account. Your ad creative will be based on the assets from your custom product page.

Once your custom product page has been set up and approved in App Store Connect, you can begin Today tab campaign creation in Apple Search Ads Advanced. If you have multiple custom product pages set up in App Store Connect, you’ll be able to select which one you want to use during campaign creation.

When creating Today tab ads, keep the following in mind:

• The custom product page you use for your ad must include at least four portrait or five landscape assets.
• If you’re planning to run ads across iPhone and iPad devices — or your app supports both devices — make sure you have the minimum number of required assets for each type of device. Otherwise, your campaign may not run.
• The custom product page must use the correct language for the countries and regions where you want your campaign to run. Note that Today tab ads aren’t currently available on the App Store in mainland China.
• Today tab ad creative requires approval by Apple Search Ads. While in review, your ad will be on hold and you’ll see the ad status “Ad creative in review” on the Ads dashboard.
• Your Today tab ad will run as soon as it’s approved, unless you schedule it to start on a specific date or set its status to Pause while in review.