Manage Today tab ads

On the Ads dashboard within your Today tab ad group, you can do all of the following:

• Create new ads that take users to approved custom product pages you’ve set up in App Store Connect. Before your ad can run on the Today tab, your app icon, name, and subtitle will need to be reviewed and approved by Apple Search Ads.

• Monitor current and historical performance data for all of your Today tab ads. You can see key metrics such as impressions, taps, average cost-per-tap, installs, and more.
• Edit an ad’s name by clicking it, making adjustments in the window that appears, and clicking Save.
• Change an approved ad’s status by selecting the checkbox next to it and choosing Activate or Pause from the Actions menu. Activating one ad will cause your other active ad to pause.
• Download ad rejection reasons by choosing Download Data from the Actions menu, then selecting Ad Rejection Reasons.

• Active: Ad is approved and running.
• Ad in review: Ad is on hold pending review of your app icon, name, and subtitle.
• Custom product page incompatible: Ad is on hold because the custom product page selected as the tap destination contains assets that aren’t compatible with the ad group’s country or region. An ad can also be on hold if the custom page assets are for iPad only, because Today tab ads can only run on iPhone devices.
• Custom product page disabled: Ad is on hold because the custom product page selected as the tap destination has been disabled in App Store Connect.
• Ad rejected: Ad can’t run because the app icon, name, or subtitle don’t meet Today tab guidelines or comply with Apple Advertising Policies.
• Custom product page deleted: If the custom product page you selected as your tap destination is deleted in App Store Connect, your ad can’t run.
• Paused: Ad has been paused by you.
• On hold: Ad is on hold for multiple reasons.