Today tab ads feature your app icon, name, and subtitle, and use a custom product page as the ad’s tap destination. To create a Today tab ad, you’ll first need to set up a custom product page in App Store Connect to take users to when they tap your ad. You can do this anytime without submitting a new app version. All you need is Marketing role access to the App Store Connect account.
After your custom product page has been set up and approved in App Store Connect, you can begin Today tab campaign creation in Apple Search Ads Advanced. If you have multiple custom product pages set up in App Store Connect, you’ll be able to select which one you want to use as your tap destination during campaign creation. Note that Today tab ads only run on iPhone devices using iOS 16.4 and later. They’re not available iOS 16.3 or earlier, or on iPad. Today tab ads are also not currently available on the App Store in mainland China.
Once you create your campaign, your ad will automatically be submitted for approval. Apple Search Ads will review your app icon, name, and subtitle to make sure they adhere to our Today tab ad guidelines. Note that after your app icon, name, and subtitle have been reviewed for one Today tab campaign, they won’t require approval again to run in the same country or region where your previous campaign ran, unless you update them in App Store Connect. Your Today tab ad will run as soon as it’s approved, unless you schedule it to start on a specific date or set its status to Pause.