Top of search. Top of mind.
Apple Search Ads is an efficient and easy way to help people
discover your app at the top of App Store search results.
Try Apple Search Ads for free
with a 100 USD credit.1
Drive app discovery.
There’s no better place to be seen than
at the top of App Store search.
Reach engaged users at the exact moment
they’re searching for your app.
Apple Search Ads your way.
Choose the solution that fits your needs.
Basic
Set your goals.
Let us do the rest.
With Apple Search Ads Basic, intelligent automation helps maximize your results. You pay only for installs at a cost you choose — for budgets up to 10,000 USD per app, per month. Only minimal management is needed, and our quick-view dashboard helps you track performance.
Advanced
Your marketing expertise. Our tools.
With Apple Search Ads Advanced, you manage your own campaigns. You choose keywords and audiences, and set your own bids and budgets — paying only when a user taps your ad. Detailed reports let you track key metrics, and our APIs help you measure value and manage at scale.
Relevance rewarded.
Your app’s relevance to the user’s search query, among
other factors, determines if your ad is the one shown.
Metadata
matters.
Thoughtfully craft your app titles,
descriptions and metadata with highly
appropriate keywords to improve your
relevance for Apple Search Ads.
Customers
know best.
User response is an important
signal of ad relevance. If customers
don’t tap on an ad, Apple Search Ads
will stop showing it to them.
Success stories.
Developers are growing their business with Apple Search Ads.
Here’s what they’re saying.
Peloton Digital
“Apple Search Ads was by far the most efficient and scalable paid channel for our app relaunch.”
Brooke Tarabochia, Peloton Digital
Bumble
“Apple Search Ads is our top reacquisition platform, driving a strong amount of returning users.”
Morry Mitrani, Bumble
Idle Heroes
“Apple Search Ads drives much higher return on investment than any of our other advertising platforms.”
Feng Luo, iADBrain
Strava
“Apple Search Ads has become Strava’s most trusted, efficient method of expansion.”
Michael Nguyen, Strava
Dote
“What makes Apple Search Ads so effective
and efficient is the engaged audience.”
Lauren Farleigh, Dote
TextNow
“With Creative Sets, you can place ad creative in front of customers that aligns exactly with their searches on the App Store.”
Tyler Cooper, TextNow
Voodoo
“Apple Search Ads is a powerful tool for every
developer interested in driving awareness,
acquisition, and growing revenue.”
Joséphine Robert, Voodoo
Pictarine
“Nothing compared to the Apple Search Ads
performance. It is now the only
acquisition platform we use for iOS.”
Guillaume Martin, Pictarine
Amwell
“Apple Search Ads consistently helps us scale growth and deliver engaged users.”
Tim Ming, American Well
Waitr
“Apple Search Ads was able to blow away every
other platform very quickly across metrics,
but particularly in return on investment.”
Sonny Mayugba, Waitr
World Series Poker
“Apple Search Ads has helped us continue to grow and stay #1 because of the visibility
we get on the App Store.”
Jeet Niyogi, Playtika
JoyTunes
“The quality of downloads is so good that the number of users upgrading from free to subscription is double that of any other paid channel.”
Yuval Kaminka, JoyTunes
Postsnap
“Apple Search Ads has given us a huge increase
in engaged users in multiple regions.”
Stephen Homer, Postsnap
Ship Mate
“Our acquisition costs with Apple Search Ads
are less than a third of what we’ve seen
on any other channel.”
Mike Jirout, Cruiseline.com
iPlum
“Apple Search Ads dominates compared to other
paid channels for our in-app monetization
because of all the engaged users we get.”
Pankaj Gupta, iPlum
White Noise
“Results have been phenomenal. Apple Search Ads has been extremely helpful, especially for a small business such as myself.”
Huxley Seidman, Kitefaster
Gilt
“A powerful tool that allows us to reach mobile users at key moments of intent.”
Sarah Weg Spero, Gilt
Rosetta Stone
“Rosetta Stone is already an identifiable brand,
but increased visibility with Apple Search Ads is
helping drive conversions with long-term value.”
Matt Hrushka, Rosetta Stone
A private and safe
user experience.
Apple Search Ads adheres to Apple’s privacy standards by
respecting user privacy and ensuring only relevant and
appropriate ads are shown.
Grow your business by promoting your apps at the top of
App Store Search. Get started with Apple Search Ads.