Apps. Discovered.
Search Ads is an efficient and easy way to help people discover your app on the App Store for iPhone and iPad.
Get StartedTry Search Ads for free with a 100 USD credit.1
Visibility matters.
There’s no better place to be seen
than at the top of App Store search.
Reach high-intent, quality users on the most affordable mobile ad platform.
65%
Downloads that come directly from a search on the App Store.2
50%
Search Ads’ average
conversion rate.3
40%
Lower cost than other mobile ad platforms.4
30%
Higher average revenue per user than other mobile ad platforms.4
Search Ads your way.
Choose the solution that fits your needs.
New (U.S. Only)
Set your goals.
Basic
Set your goals.
Let us do the rest.
Pay only for installs at a cost you choose.
Intelligent automation maximizes your results.
Quick-view dashboard tracks ad performance.
Minimal ongoing management needed.
For budgets up to 5,000 USD per app, per month.
Advanced
Our tools.
Your
marketing expertise.
Choose keywords and audiences for your ads.
Set your own bids and budgets.
Pay only when a user taps on your ad.
View detailed reports of all key metrics.
Measure value and manage at scale with APIs.
Relevance rewarded.
Your app’s relevance to the user’s search query, among other factors, determines whether your
ad is the one shown.
Metadata
matters.
Thoughtfully craft your app titles, descriptions and metadata with highly appropriate keywords to improve your relevance for Search Ads.
Customers
know best.
User response is an important signal of ad relevance. If customers don’t tap on an ad, Search Ads will stop showing it to them.
Proven results.
Developers are growing their business with Search Ads.
Here’s what they’re saying.
JoyTunes
“The quality of users is so good that the numbers upgrading from free to subscription is double that of any other paid channel.”
Yuval Kaminka, JoyTunes
Postsnap
“Thanks to Search Ads, downloads have increased by an average of 75 percent each month, and our ROI has increased by 310 percent in just four months.”
Stephen Homer, Postsnap
Ship Mate
“When I saw our performance numbers after trying out the $100 free credit, Search Ads was a no brainer. Our acquisition costs are less than a third of what we’ve seen on any other channel.”
Mike Jirout, Cruiseline.com
iPlum
“The visibility from Search Ads on the App Store has been huge for us in helping drive iPlum downloads. Compared to other platforms, Search Ads dominates the paid channels for our in-app monetization, because of all the quality users we get from Apple.”
Pankaj Gupta, iPlum
White Noise
“Results so far have been phenomenal. Search Ads has been extremely helpful, especially for a small business such as myself without a massive ad budget or creative team to focus on advertising.”
Huxley Seidman, Kitefaster
Empire Z
“We’re super happy Apple has helped democratize the market by bringing indies quality users at an affordable cost. Search Ads is giving us a fighting chance for our piece of the hardcore mobile gaming market.”
Mike Schmid, Ember
Skout
“Search Ads has delivered one of the highest performing campaigns we’ve ever seen for our Skout app. And our user quality looks great.”
Mike Chisholm, MeetMe
Gilt
“A powerful tool that allows us to reach mobile users at key moments of intent.”
Sarah Weg Spero, Gilt
World Series Poker
“We are extremely satisfied with Search Ads capabilities. The account management team is very responsive and understands our strategic direction.”
Jeet Niyogi, Playtika
Regal Cinemas
“Apple Search Ads has been five times more effective than other mobile app outlets, and has increased our visibility on the App Store by 60 percent.”
Derrick Tarver, Regal Cinemas
Rosetta Stone
“Rosetta Stone is already a very identifiable brand, but the increased visibility with Search Ads is helping to drive conversions with long-term value.”
Matt Hrushka, Rosetta Stone
A private and safe user experience.
Search Ads adheres to Apple’s privacy standards by respecting user privacy and ensuring only relevant and appropriate ads are shown.
Learn more