Apps. Discovered.
Search Ads is an efficient and easy way to help people discover your app on the App Store for iPhone and iPad.
Get StartedTry Search Ads for free with a 100 USD credit.1
Visibility matters.
There’s no better place to be seen
than at the top of App Store search.
Reach high-intent, quality users on the most affordable mobile ad platform.
65%
Downloads that come directly from a search on the App Store.2
50%
Search Ads’ average
conversion rate.3
40%
Lower cost than other mobile ad platforms.4
30%
Higher average revenue per user than other mobile ad platforms.4
Search Ads your way.
Choose the solution that fits your needs.
U.S. Only
Set your goals.
Basic
Set your goals.
Let us do the rest.
Pay only for installs at a cost you choose.
Intelligent automation maximizes your results.
Quick-view dashboard tracks ad performance.
Minimal ongoing management needed.
For budgets up to 5,000 USD per app, per month.
Advanced
Our tools.
Your
marketing expertise.
Choose keywords and audiences for your ads.
Set your own bids and budgets.
Pay only when a user taps on your ad.
View detailed reports of all key metrics.
Measure value and manage at scale with APIs.
Relevance rewarded.
Your app’s relevance to the user’s search query, among other factors, determines whether your
ad is the one shown.
Metadata
matters.
Thoughtfully craft your app titles, descriptions and metadata with highly appropriate keywords to improve your relevance for Search Ads.
Customers
know best.
User response is an important signal of ad relevance. If customers don’t tap on an ad, Search Ads will stop showing it to them.
Proven results.
Developers are growing their business with Search Ads.
Here’s what they’re saying.
World Series Poker
“Search Ads has helped us continue to grow
and stay #1 because of the visibility
we get on the App Store.”
Jeet Niyogi, Playtika
JoyTunes
“The quality of users is so good that the numbers upgrading from free to subscription is double that of any other paid channel.”
Yuval Kaminka, JoyTunes
Postsnap
“Search Ads has given us a huge increase
in high-value users in multiple regions.”
Stephen Homer, Postsnap
Ship Mate
“Our acquisition costs with Search Ads
are less than a third of what we’ve seen
on any other channel.”
Mike Jirout, Cruiseline.com
iPlum
“Search Ads dominates compared to other
paid channels for our in-app monetization
because of all the quality users we get.”
Pankaj Gupta, iPlum
White Noise
“Results have been phenomenal. Search Ads has been extremely helpful, especially for a
small business such as myself.”
Huxley Seidman, Kitefaster
Gilt
“A powerful tool that allows us to reach mobile users at key moments of intent.”
Sarah Weg Spero, Gilt
Rosetta Stone
“Rosetta Stone is already an identifiable brand,
but increased visibility with Search Ads is
helping drive conversions with long-term value.”
Matt Hrushka, Rosetta Stone
A private and safe
user experience.
Search Ads adheres to Apple’s privacy standards by respecting user privacy and ensuring only relevant and appropriate ads are shown.
Learn more