With Freeletics, subscribers can work out anytime, anywhere with an AI-powered digital personal trainer. The health and fitness app expanded reach to new markets with Apple Search Ads, increasing downloads, redownloads, and return on ad spend (ROAS) — all while lowering acquisition costs.
To expand subscription growth worldwide, the team at Freeletics wanted to improve app discovery with motivated fitness enthusiasts. They would need to reach a diverse base of potential subscribers searching on the App Store for a range of workouts from HIIT to running, as well as new audience segments interested in gym and weight training. Scaling reach to new markets in a competitive category while managing cost-efficiency was a key priority for the team based in Germany.
Apple Search Ads is a stable source of strong revenue across key markets and provides actionable