Pictarine allows users to print pictures at partnering Walgreens stores within an hour. The photo app leveraged Apple Search Ads to grow its customer base across the U.S. and drive conversion rates higher than any other platform.
To scale user acquisition in the United States, the team at Pictarine wanted to find a cost-efficient, simple way to improve app discovery. Despite their partnership with a larger U.S. retailer, the Pictarine team was small: only 15 people based in France. “We needed to find a platform that could deliver strong return on investment because we couldn't afford to lose money or time,” shares Pictarine cofounder and CEO Guillaume Martin.
We tested many partners, but nothing compared to the Apple Search Ads performance. It is now the only acquisition platform we use for iOS.