Well-known comic magazine Shonen Jump+ wanted to increase app subscriptions within a competitive category in Japan. In partnership with their agency Septeni, Shonen Jump+ leveraged fan loyalty as well as seasonal trends to grow app installs by 30x and revenue by 7x with Apple Search Ads.
To drive subscriber acquisition in the crowded comics category, the Shonen Jump+ team needed to increase brand visibility with their existing Japanese fanbase on mobile. They specifically wanted to capitalize on comic book readers showing intent and seasonal interest on the App Store. Staying ahead of rival apps already engaging this audience was also key to maximizing new user acquisition.
Apple Search Ads is a valuable tool for driving high-quality acquisition, understanding seasonal trends, and adjusting bidding in real time to stay ahead of competitors.