Talabat was already a market leader in the Middle East — but maintaining that position across a variety of delivery categories was a challenge. For help, they turned to Apple Search Ads, growing customers by 20 percent at 12 percent lower cost.
Directly translated as “orders” in Arabic, Talabat has become a household name in the Gulf Cooperation Council (GCC) region since it launched in 2004. Today, customers can use the app to order deliveries from restaurants, grocery stores, pharmacies, and florists. To maintain this leadership position against increasing competition in a variety of delivery verticals, the Talabat team needed to find more cost-efficient ways to grow its customer base across the Middle East.
Apple Search Ads is integral to our overall marketing strategy. It’s a game changer for customer acquisition and accelerated our growth in key regions at
an impressive pace.