Based on a popular manga series, The Seven Deadly Sins transports fans to a fantasy world where they become beloved characters. Netmarble, the app’s developer, invested in their own brand terms with Apple Search Ads to drive acquisition and grow revenue.
For the launch of The Seven Deadly Sins, it was equally important for the Netmarble team to engage fans of role-playing games as well as loyal fans of the manga series that their game brings to life. Across critical markets in the U.S., Europe, Hong Kong, and Taiwan, they wanted to increase app discovery to drive new downloads and maximize return on ad spend (ROAS). Defending their brand against competitive challenges from similar apps in a crowded category was also key.
For our apps, Apple Search Ads became a must-have platform to grow revenue with quality acquisition of players who show much higher retention rates and ROAS.